| Over the course of the past year, it has become clear to everyone in the world that social media like Facebook and Twitter have the capacity to impact society in powerful ways. As we witnessed the collapse of one Arab dictatorship after another, it became very clear that the use of social media can be highly instrumental in mobilizing communities and communicating ideas. While the Arab Spring may have demonstrated the power of these social media applications on a global scale, many of us have known this for a long time. Our youth, in particular, are learning how to use these tools of technology to create cyber communities, organize flash mobs and to get people more involved in new and exciting ways. While I am rather inept at all of these new technologies, I have witnessed moments at HCRJ where a mere posting of information on our underutilized Facebook page can have a wonderful impact on a program. One such moment took place on Christmas morning. Just a few hours before our annual Christmas program at the Turning Point Center my wife, Beckye, posted the following message on the HCRJ Facebook page: Sitting on the couch reading Facebook? Join us at The Turning Point Center at 10:45 a.m. this morning as we serve lunch, sing Christmas Carols and pass out gifts to the residents. This simple posting resulted in the following response: I think I might just do that. . . I’m on my way. Should be there around 11:00 if that’s ok? From one simple posting, we were able to inspire an individual to perform a spontaneous mitzvah. This small achievement in our technological outreach represents a very significant step in the right direction for HCRJ. In today’s technologically driven society, the demand for social media in communications and communal organization has become even more important than printed materials for many of our younger members. In fact, it is not likely that anyone under the age of 25 is reading this bulletin article. Like a website, the Facebook page is an efficient way of disseminating information for a congregation, but it adds the social interaction features that promote community. Many synagogues around the country have already seen positive results from their first forays into social media. I have colleagues who tweet. Others use Facebook to stay informed about members and their needs. Some produce YouTube videos for teaching purposes. Social media is central to the lives of hundreds of millions of people around the world and is rapidly becoming a major way people communicate and even congregate. As social media increasingly become part of our daily lives, people will continue to find new ways to interact with religion and spirituality as well. For some, it may be interacting with like-minded people on a synagogue Facebook page. For others it may be learning a different Jewish lesson each day through a Twitter feed. As these trends continue to unfold, our ability to utilize social media in the HCRJ community becomes increasingly important. If you are skilled in any of the social media applications available or if your child has a passion for this kind of interaction, we need your help. HCRJ is currently in the early stages of developing ways to utilize social media in our daily activities, and your ideas can help us shape our methods of connection for the future. Please contact me at rabbigross@hcrj.org if you wish to get involved. |
| Bless all who enter this house. May the worship offered within its walls be worthy of Your greatness and Your love; that all who seek Your presence may find it here. For the joy of community, the gift of human diversity, and the vision of universal harmony, we offer our grateful thanks. -Union Prayer Book Sinai Edition |
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| Materniy Leave at HCRJ Melisa Wolfson, Temple Administrator, and her husband, Steven, are expecting a baby girl any day now. Melissa will be on maternity leave through March. Our offie will be managed by Emily Feinstein. Emily's hours will be limited to Monday, Tuesday and Friday, so please be atient while Melissa is away. |

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